Wolves launch One Pack, One Planet sustainability commitments in partnership with FFF
Wolves have an ambition to be industry leaders in environmental sustainability. Their new sustainability campaign - One Pack, One Planet - seeks to maximise the club’s positive pawprint in the city of Wolverhampton and globally.
The pledges set strong foundations for the club to launch and deliver an ambitious new phase of its sustainability journey. The campaign is guided by four new headline commitments:
As well as the commitment to net zero, these key goals also focus on addressing waste, protecting the natural environment, and embedding sustainability across the club. One Pack, One Planet focuses not only on continuing and expanding the club’s ongoing work to minimise environmental impact, but also the role the club can play to educate, communicate and engage fans on climate change and sustainability.
To celebrate the launch of One Pack, One Planet, and raise awareness of the small changes people can implement in their everyday lives that make a difference, plant-based food options in the Molineux concourses were discounted for home and away supporters, with 20% off the spicy bean roll and Bombay potato pie.
One Pack, One Planet branding featured on the Liverpool matchday programme, on pin-badges worn by staff and on LED perimeter advertising around Molineux, with Wolves’ new project broadcast across the globe.
The commitments follow a recent fan survey on environmental sustainability, which was completed by more than 1,000 Wolves fans. Highlights from this include:
85% of fans said they care about environmental sustainability and climate change.
Over 80% of fans felt Wolves had a responsibility to reduce its own environmental impact.
Over 80% of fans said they’d be happy to make more sustainable choices if the options were available.
Wolves have therefore also committed to establish a fan focus group on the subject of sustainability and the environment. The club will utilise this forum to consider fans views, feedback and suggestions which will be supplemented by fan surveys designed to understand fan values.
In addition to these commitments towards a more sustainable future at Wolves, the club have already begun putting many positive practices into action:
Wolves are supplied by 100% renewable electricity and have been running an ongoing energy efficiency programme over the last five years, with extensive LED lighting replacements across their Molineux stadium, including the floodlights.
The club’s catering partnership with Levy UK has ensured vegan food options are available on concourses and alternatives to single-use plastic cups have been trialled.
Wolves have strengthened their relationship with Reconomy Group, a global tech-led provider of circular economy-focused services who became a sustainability partner ahead of the 2022/23 campaign.
The Wolves Foundation has partnered with Planet League, encouraging young fans to take green lifestyle actions.
The majority of old kit from the club is donated via the Wolves Foundation to various charitable causes, rather than being sent to landfill.
The launch is a culmination of a year-long partnership with Football For Future. Senior leaders across Wolves have been working in partnership with FFF to deliver a range of sustainable activity at the club including:
A training workshop for the club’s senior management, covering the interrelationship between football and climate change, and the club’s role mobilising in response to climate change.
A comprehensive review of the club’s environmental bootprint and current performance.
Development of a club-wide environmental sustainability strategy, underpinned by departmental action plans and including a headline club commitment to environmental sustainability.
Wolves goalkeeper and One Pack, One Planet ambassador, Dan Bentley said:
“Climate change, and how we can tackle it, is one of the most important conversations we can be having at this time, and I am really pleased Wolves are playing their part by launching One Pack, One Planet.
“Sometimes climate change can feel overwhelming, but if we all make small changes in our lives and contribute to help the future of the planet in little ways, over time it will make a big difference.
“I am really pleased to become an ambassador for One Pack, One Planet, and on Saturday, we will be proud to play our part in raising awareness of the subject by being the first Premier League teams to wear green armbands on Green Football Weekend.”
Wolves’ facilities, safety & security director and One Pack, One Planet ambassador, Steve Sutton, said:
“We know there is still much work to do, but we’re proud to lay out our environmental sustainability commitments today in One Pack One Planet. We hope that, in working towards the four goals pledged here, Wolves can become leaders in football’s transition to global net zero.”
The Wolves 1877 Supporter Trust Chairman Daniel Warren said:
“The introduction of the One Pack, One Planet project is a great step forward for the club and its fans, and we look forward to working with all the project partners in delivering real change.”
Football For Future Sustainability Manager, Thom Rawson, said:
“The results of the fan survey shows that seeing Wolves take action on environmental sustainability is a priority for the club’s fans. Reflecting on the feedback, we co-created One Pack, One Planet with senior leaders across Wolves to not only ensure the positive work the club already does to minimise environmental impact is continued and expanded, but to also ensure that Wolves use their platform to communicate, engage and educate on climate change and sustainability.”
Football For Future Co-Director, Barney Weston, said:
“FFF are really proud to have supported Wolves to complete their environmental sustainability commitments, and to launch them on the first Green Football Weekend. Becoming environmentally sustainable doesn’t just mean going net zero. It also means championing nature and, in football’s case, using its unique global influence to inspire climate action.”