Breaking Deadline Day News: Alfie Steiner (@alfiecooks) Signs as Football for Future Climate Champion

We’re excited to welcome Alfie Steiner, aka @alfiecooks, as Football For Future’s latest Climate Champion!

A plant-based chef with a passion for football, Alfie has been making waves on social media with his plant-based recipes, proving that sustainable eating can be both delicious and accessible. Over the past 18 months, Alfie’s profile has exploded as he has inspired his growing audience with creative, mouth-watering, and climate-conscious food.Alfie’s been making moves, scoring big with recent collab with the Premier League, whipping up three incredible plant-based dips to bring fans together over sustainable matchday snacks.

Last year, we teamed Alfie up with Arsenal midfield maestro Lia Wälti to promote a new sustainable burger option that Beyond Meat launched for the Euros. This was another great collaboration where football and sustainable food met to inspire fans.

Alfie also previously spoke to FFF’s Player Champions community - run in partnership with Common Goal - about his journey into plant-based food. Now, we're taking this collaboration to the next level to explore how football, food, and sustainability can go hand in hand, encouraging sustainable food choices without sacrificing taste.

As a lifelong Arsenal fan, this partnership is especially meaningful for Alfie. FFF will support him in deepening his understanding of climate change in football, using his platform to drive industry-wide impact and leveraging the power of the beautiful game to inspire change.

Rory Rebbeck, FFF’s Champion Manager, commented: “We’re really excited to work more with Alfie. Food plays a huge role in a sustainable future, and with Alfie’s expertise and growing audience, we’re excited to support him in collaborating with more players and brands in the footballing world to drive real impact.”

Alfie Steiner (@alfiecooks) added: “I love how FFF creatively blends football and sustainability, supporting incredible brands and individuals across world football to drive positive impact. Their messaging and vision really resonated with me, and I’m excited to collaborate and contribute to building a more sustainable football culture.”

Stay tuned for exciting content, future collaborations, and ways for football fans and clubs to get involved. Welcome, Alfie! Big things ahead!