This World Football Day, We're Kicking Off Football’s Biggest Climate Campaign
Football For Future and Common Goal are excited to announce the digital launch of the World Cup 2026 Climate Action Campaign - a landmark initiative set to transform how football understands and responds to the climate crisis.
The Most-Watched Event in History. The Defining Challenge of Our Time.
The 2026 FIFA Men’s World Cup will unfold across 16 stadiums in Canada, Mexico & the U.S - in cities facing rising heat, extreme weather, water shortages, wildfires, and flooding.
This campaign asks a simple question: what future are we playing for?
Backed by cutting-edge climate modelling from Jupiter Intelligence, our report will map risks across:
All 16 WC26 stadiums
Future final venues for WC30 (Spain) and WC34 (Saudi Arabia)
18 grassroots pitches where World Cup legends like Messi, Salah, Mbappé, Beckham, and Mata took their first steps in the game
The analysis combines Jupiter Intelligence’s high-resolution ClimateScore Global™️ data, athlete health implications, and fan sentiment - creating the most comprehensive view to date of how climate change is reshaping the global game.
The official report will be published in July 2025, timed with the CONCACAF Gold Cup Final, and supported by a global launch campaign.
Meet Our Founding Player Champion: Mark McKenzie
Whatever it is, the way you tell your story online can make all the difference.
We are excited to welcome Mark McKenzie (USMNT, Toulouse FC) as a founding Champion for this project, as we build momentum and get more players on board!
“As players, we have a responsibility to lead — not just on the field, but in how we protect the world we play in. Climate change affects every community, especially those already facing injustice.I’m committed to using my voice to push for a healthier planet and a sustainable future for the next generation.”
Mark represents a new wave of footballers stepping up - not just as campaign supporters, but as storytellers and changemakers.
What’s Already Underway
Climate risk assessments for 36 locations across host stadiums and grassroots pitches using Jupiter’s ClimateScore Global™ data
A record-breaking fan survey via Dynata, reaching 7,000+ supporters across WC26 host nations
A multilingual storytelling campaign led by elite players, launching across 7+ languages and platforms
Partnerships with friends and enablers — from host cities to brands and clubs
What’s Coming Next
Between now and the 2026 World Cup, this campaign aims to:
Mobilise the largest group of men’s players ever to speak out on climate
Launch the full climate risk report, with global media coverage
Inspire and support governing bodies to adopt sustainability commitments and fund grassroots adaptation
Shift culture through fan engagement, brand partnerships, and powerful football storytelling
Why This Matters
With 5 billion fans, football is the world’s most powerful cultural force. Yet climate change threatens everything - from elite stadiums to grassroots pitches, from player health to the joy of the game itself.
This campaign turns those threats into a movement — making the climate crisis visible, urgent, and personal for everyone who loves football.
Together, we’ll mainstream climate action in football — and help ensure that the world’s game has a future to play for.
How We Were Inspired
We continue to build on the legacy of those who came before us. This campaign has been inspired by a similar study conducted in 2019 by friend of FFF, David Goldblatt, who framed the “25% of professional clubs in English men’s football will be flooded by 2050” in his ‘Playing Against The Clock’ report with the Rapid Transition Alliance.
Follow the journey. Join the movement.
📲 @ftblforfuture | @commongoalorg