Five Years In: Introducing the Refreshed Football For Future
Football For Future launched in 2020 with a clear purpose: to bring sustainability into the heart of football.
Five years later, that purpose has grown into something bigger than we imagined at the start. We have worked with clubs, players, and organisations to drive real change. We have run campaigns, produced research, and built a community of football fans with a genuine commitment to the future of the game.
This feels like the right moment for a visual refresh.
Five Years of Progress
Looking back at what this community has built together:
Sustainability is now part of the conversation at the highest levels of the game
Clubs, players, and organisations across the world have joined our work
Women players delivered football's biggest ever player-led climate campaign
Our Pitches in Peril report put climate science at the centre of football's agenda
A growing community of real football fans continues to push for a better planet
Every milestone has been shaped by people who believe the game can be a force for good.
What the New Look Represents
The refresh reflects where Football For Future is today. More confident. More focused. Ready for the next phase of the organisation's growth.
The visual identity has evolved to match the ambition of the work. It carries the same values that have guided us from the beginning, built for the campaigns, partnerships, and conversations ahead.
The Next Five Years
To every fan, player, club, and partner who has been part of this journey: thank you. This rebrand belongs to everyone who has pushed for a better game.
Here is to the next five years of passing on a better planet. 🌍⚽
